Mobile Apps Development That Fuel Business Growth

Smartphones have totally changed the way businesses work. Mobile apps have given businesses a more mobile mode of working. Smart phones of today can be seamlessly integrated into all kinds of businesses – be it eCommerce, small or large businesses or enterprises. Mobile apps help enhance the way customers interact with businesses. It also helps employees of larger enterprises work more efficiently hence improving productivity.

Customers of today demand everything at their finger tips. If businesses do not provide such services, they will definitely see a steep decline in the number of customers. Well, Android and iPhone apps development has seen an exponential rise in the past few years. Mobile apps have become a catalyst that boosts business growth. Mobile apps development is a booming field and businesses need to catch up to beat the competition.

Here are a few ways in which mobile apps will help businesses grow:

Bring in new customers

A very important aspect for any successful business is bringing in new customers. Mobiles today have a very wide reach. Advertising on smartphones and sending push notifications to users could be a great way to bring in new customers for your business. It’s a two way strategy. With deals and offers, you can ensure that your existing customers stay loyal, and you can also attract new customers.

Stats show that mobile phone usage is more than all other electronic gadgets put together! This is enough reason to venture into the mobile space and get a great business app that will help you work better and serve your customers better.

Customer Service

Businesses can greatly benefit from mobile apps in order to provide excellent customer service. Customers of today want everything at the tips of their fingers. If your business provides them with ready information via apps and also provides them with ways to instantly call or contact you via their smartphones, you have definitely taken your customer service to the next level. With better customer service, you have definitely improved your customer loyalty!

Mobile apps are also a revenue opportunity

Some apps are built to be revenue drivers. They form a separate channel for sales for many businesses. Commerce apps for example could be either completely online, or an extension of a brick and mortar store. With other businesses, you can use mobile apps as an additional means to reach your customers anywhere anytime and improve your sales. Some apps can also help doctors, lawyers and other service providers schedule appointments and even accept payments!

Well, the more you think of it, the more useful mobile apps seem to be. Mobile application development is one way to take your business to new heights of success!

Innovation Is the Key for Small Businesses

Innovation is a key element of any business, large or small. Yet, many tend to think of innovation as only the application of new technologies and application of research and development. Doing things differently, a better and more cost efficient way is what innovation in small business can be. So what does it mean by innovation in small business?

Drucker (1985) defined innovation as ‘the means by which the entrepreneur creates new wealth producing resources or endows existing resources with enhanced potential for creating wealth’. It means companies implement a series of changes to gain a competitive edge over their rivals and the market, as well as increase revenues through these innovations. Before embarking on innovation, small businesses should have the capacity to access new information and turn it into knowledge, and create procedures and resources to apply the knowledge for making use of opportunities.

Innovation in small business must be looked upon as a process that transcends all components of a business. Changing one thing and hoping that the other parts stay the same is expecting the impossible, because innovation brings change throughout the organization. It means human resources, operations, accounts, sales and all other key elements in an organization. It can be difficult to implement innovative practice in small business as most of these processes are done by the business owner/managers. But it is not impossible.

There are six stages to the implementation of innovation.

  1. Defining the strategic intent.
  2. Searching for ideas and pathways.
  3. Mapping the development process.
  4. Application of decision-making processes.
  5. Implementation of the decision.
  6. Reviewing to learn.

Usually the process of innovating is limited to the business manager doing it unconsciously, seeking a better way to do things or make more money. However, if the innovation process is implemented formally, it has a better chance of being successful.

What can you do to begin making innovation a part of your small business strategy? Demystify innovation and what it means to the business, understanding how it can affect and enhance your business. Hire a technical advisor or someone who is a specialist within the field your business is in. This will provide the necessary guidance on any radical new technologies you otherwise wouldn’t be able to implement formally through research and development. Identify industries and fellow entrepreneurs who are like-minded and seek innovation as key component to the development and sustainability of their businesses. Network with them and see how working relationships can benefit each other while helping your organization grow and exploit opportunities usually can’t be achieved on your own.

The SmartBusiness.Today platform is providing the necessary tools for your startup to launch and grow faster.

Smart Business is a service platform, a fast-growing Kuala Lumpur Based online service provider that helps entrepreneurs and small business owners build their online presence and audience without costing them an arm and a leg.

Our goal is to create a user-centered experience that enables entrepreneurs to build their business faster and scale more easily. We’re committed to building a product that is not only used by thousands of people, but loved by them, too.

Google Should Buy Blackberry Before The Bidding War Starts

If you were driving down the street and you saw a motorcycle go by with only one wheel and the driver compensating for it by popping a wheelie, you’d know that at some point, they’re going to crash. Blackberry has been that one wheeled rider for years, and we’ve been critical of them before, especially in the book Digital or Death, but things are starting to change.

Blackberry has finally thrown in the towel on its proprietary past and figured out they’re not going to be able to compete in the real smartphone market alone. Because no one cares enough to build them apps. Sure, there are some apps out there, but Blackberry users don’t get the really good stuff. There was news last year that Blackberry users were able to access Android apps, but on February 19th, 2015 it was announced that a major software update would allow the entire suite of Blackberry 10 devices to access Android apps. It was also announced on February 25th, 2015 that Blackberry is working with Google directly on securing devices equipped with Android for work. This was no routine announcement.

We all know that Blackberry has some very intelligent people, innovative back-end solutions, and some very valuable patents, but what they don’t have is great design innovation. They are trying to enter a design contest with a Yugo that has a twin turbo V-12. Meaning… a heck of a lot under the hood but you definitely don’t want to drive it around, because it’s ugly and no fun because the rest of the car can’t really utilize all that power. Blackberry needs a player like Google to acquire them and make them a force again, and quite frankly, sexy.

It also makes sense for Google, and in fact, perfect sense. Google is trying to raid Microsoft’s fortress in the office and productivity environment, and if Google can crank up their security and device management, they start making it easy for I.T. Directors to take the plunge and move everything to Google’s business platform. For all of you that don’t know, Google’s business platform is starting to make some serious gains. Price Waterhouse Coopers has migrated a chunk of their 185,000 employees to Google’s business platform and when the advisory people take the plunge for their own needs, it’s probably time to start listening. They’re not the only ones. Companies like Fuji, Jaguar, Roche, Salesforce.com, Virgin America, and lot of other giants are moving to Google as well.

Google is raiding Microsoft’s fortress in the office space and might just pull it off with Blackberry’s help.

Another reason this could be a marriage made in cyber heaven is, Google would get a treasure chest full of patents and device management they need. A good article by Susan Decker from Bloomberg goes into a bit more depth about the patents here, and she is slanted more towards Apple acquiring them but we also have to consider that Microsoft might be a player as well. Bidding war?

Speaking of patents, it would be very interesting to see how Google would license the tactile keyboard for Android devices. If you took a poll and asked former Blackberry users the one thing they really miss, it’ll be the same answer every time… the keyboard. Blackberry has that patent locked up pretty tight and that would open up some interesting negotiations with smartphone makers like Samsung, LG, Huawei, Lenovo, etc… This also allows Blackberry to move behind the screen and do what it does best. On the surface it seems obvious that together, the sum is greater than its ugly and sexy parts. (We’re talking about the buyout here, so stay focused.)

A downside caution is required: If Google bought Blackberry, they may need to keep them at a distance as they might start taking a bit of heat from the other smartphone manufacturers that are using Android (think of their quick buy and sell of Motorola). However, Google would have a lot more to offer those other phone makers to try and offset concerns.

Licenses, patents, a keyboard that people miss, and a touch of heritage is there for the taking and Google, Apple, and Microsoft have the cash needed to buy Blackberry in the coin jar in their closets. The question is, do they feel like Blackberry is worth cracking it open for?